Turn Positioning Into Profit. Shorten Sales Cycles. Reduce Churn. Close More Deals.

Your product deserves messaging that converts. Eksakt helps B2B SaaS & AI/tech product owners dial in their positioning, align their teams and create messaging that accelerates revenue growth.  

Bringing Big Brand Experience to Your Business

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The Quality of Your Positioning Is the Quality of Your Product.

Hi, I’m Helene! I am the owner of Eksakt. I help you refine your product's positioning, align sales & marketing, and create a high-impact messaging strategy that sticks.
Together, we will turn your positioning into a revenue driver by achieving:
 
✔ Faster Sales Cycles - Because clarity sells.
✔ Higher Conversions – Because the right people will see themselves in your product.
✔ Lower Churn – Because you’ll attract the right customers, not just any customers.

With a lifelong love for storytelling, a knack for seeing the big picture, and a history of building things from scratch. Whether it’s a brand, a business, a team, or a podcast.

I know what it takes to create a strong foundation for success. Let's position your product!

Portrait of Helene Christensen

No One Buys What They Don’t Understand

You know your product inside out, but you can’t express why it matters in a way that sticks.
The sales cycle drags because the value isn’t obvious. Customers churn because they came in for one thing and got another.
Your marketing team is testing a hundred angles because nothing sticks.
Get started

How Our Structured Three-Phased Process Works

Helene guides you to complete this core business activity - so every stakeholder is aligned, and your customers instantly get why they need your product.

The Audit. We start by getting painfully honest.

We will diagnose what’s working and what needs fixing through a positioning audit, competitive analysis, customer insights, stakeholder interviews (Sales, Marketing, Product).

The Framework. We build a positioning strategy that won’t bend or break.

We'll define your Positioning Statement by aligning on what you do, who it’s for, why it’s better. This will lay the foundation for all your communications, as we craft your Messaging Framework.

Finally, alignment - Your teams & stakeholders can bring your clear vision to market

We deliver production ready website copy, a sales enablement deck, as well as an internal messaging playbook for aligning marketing, sales and product teams.  

Need more details?

Get started

Recommendations From Previous Engagements

“Helene is a strategic storyteller with a deep appreciation for the people and the stories she seeks to represent. [...]she had a strong sense of our target audience and challenged us[...], to think about how we can inspire thought and discussion around how human-centered design can improve business outcomes. Helene is also a delightful human being and a genuine joy to work with.”
Anna Ho
UX Research Director, HBO MAX
“In my opinion, it cannot be overstated how significant an impact Helene had on collaboration, relationships, and brand strategy for TV 2 and TV 2 Play.”
Jacob Høg Sørensen
UX Lead and CRO expert, TV 2
"Of the many people I've had the pleasure to work with over the years, Helene nears the top of the list! She helped transform Smashing Ideas' brand[...] along with being one of our agency's strongest advocates for audience and client needs[...], that allows people to create their best work, grow in their careers[...] and is simply a delight to be around."
Brittany Carlstrom
Global Marketing Director, Publicis Sapient

Ready to Take Action?

Product Positioning Development

Three consulting sessions (on Zoom)
A refined positioning framework that brings clarity and direction
A Messaging Canvas that powers marketing, sales, and product strategy
Website copy and a stakeholder alignment plan that gets your entire team on the same page
30 min consultation on best alignment practices
A product that feels focused, sharp, and undeniable in the market

Book a free 30 min discovery call today!

Book a free call

I'd Love to Help You

I’m based out of Copenhagen, Denmark, but as a previous Seattleite, I am certainly no stranger to an international crowd.

My process is fully designed to run seamlessly through digital communication, making it easy to achieve fast and effective progress. That said, if you’d prefer an in-person experience, I’d be happy to bring my workshops and consulting to you — just say the word!

I take on a limited amount of clients each year — the ones I truly believe I can help and am excited to work with. This allows me to stay fully committed and dedicated to delivering the best results. With a limited number of spots, now is the perfect time to reach out.

Let’s make it happen!
Get in touch
Photo of Helene Christense

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