There is no one way to lead

But there is your way… the one that feels clear, credible, and true to who you are.

I believe leadership isn’t about titles or forcing authority. It’s about building trust, setting a vision people believe in, and communicating it in a way that makes others want to follow.

My work exists to help you find that alignment: the self-awareness to know your voice, the clarity to share your story, to shape your personal leadership brand, and the confidence to lead with presence and impact.

Because when leaders step into their role with realness and conviction, they don’t just manage teams, they create momentum, rebuild trust in times of change, and leave a mark that lasts.

A person with red hair and a backpack walking on a sandy beach with turquoise water, surrounded by green mountains and a clear blue sky.
A rural mountain road with a speed limit sign of 35 mph, surrounded by green trees and hills, with a white vehicle driving away in the distance.

I’d never encourage anyone to take the straight path

I’ve certainly never done that myself.
Paris, Seattle, Copenhagen. Starting over more than once. Ending things that didn’t fit, and building again from scratch.

Each time, I learned the same lesson: without a foundation, nothing holds. But with a strong backbone, a vision, a why, everything else aligns.

That’s what drew me to narrative work: it builds the foundation leaders need when everything else is shifting.

A young woman with reddish hair and bangs, sitting on a beige stool, holding a coffee mug, smiling softly at the camera. She is wearing a dark, possibly navy, top with decorative embellishments. Behind her is a white wall with a teal-framed mirror reflecting part of a room with green plants, and to her left is a window with beige curtains.

A few guiding principles…

  1. Leadership is not about ego. It’s about guiding others.

  2. A leader is not the hero, but they are the mentor, the Yoda, the one who shows the way.

  3. The world doesn’t need more copy-paste leaders. It needs leaders who bring their whole selves to the role.

  4. Facts don’t move people. Stories do. And if you don’t tell your story, others will fill in the blanks.

This is a place for you to return. To yourself.

  • Step fully into visibility, without pretending to be someone else.

  • Discover the deeper truth that fuels your leadership.

  • Build the strong foundation: the backbone. Because that makes decisions, strategy, and alignment easier.

Because we crave and value leaders with character, who make meaningful decisions, and allow themselves to be who they are. Then trust, innovation and everything desireable to create changes and bring in results, follows.

A woman with glasses holding a microphone and speaking in front of an audience, seated on a brown chair. Several people are listening, some holding drinks, inside a room with wooden flooring.

Story, depth and courage

I come from a space where strategy, communication, and storytelling meet. I’ve worked with brands like Boeing, Microsoft, Penguin Randomhouse and Nike, and helped establish new disciplines such as content marketing at a digital agency and key art design at TV 2.

I know from experience that the path isn’t always linear. Sometimes the detours (like dedicating years to pursuing a photography carreer in Seattle or diving into podcasting about the creative process with my actress friend) are the very choices that turn out to be the most significant and true.

If there’s a throughline, it’s this: I build foundations, I lift people, and I insist on depth. I believe in the power of dedicated experiments: of wholeheartedly stepping into the unknown and finding what rings true.

And I help leaders find the courage to step forward and put themselves fully in play.