I work with people in the moments where everything is shifting

That shift can be an internal one, revlving around one’s identity or professional form, or an organizational one between leadership, teams or the market. It can be almost hard to pin down, but surely felt.

Those seasons where the old story no longer fits, and the new one hasn’t fully formed.
Where identity are unclear, certainty dissolves, and a deeper truth begins to knock.

For most of my life, I’ve been the person others come to in those moments.
Not for quick fixes or motivational talk, but for clarity.
For calm.
For the kind of grounded, honest conversation that helps them hear themselves again.

My work lives in the intersection of identity, story, self development, presence, and the changing nature of work.
I help people return to themselves, and move forward from a place that feels steady, coherent, and true.

What I Actually Do

I guide individuals through the inner shifts that shape their outer lives.
Sometimes it’s finding your voice as a leader, professional or founder.
Sometimes it’s untangling the discomfort that shows up when you or your whole team have outgrown who you’ve been.

Whether I’m working with a single person or a team, the issue is that someone is simply trying to feel like themselves again, and that’s why the work is the same:

slowing down enough to listen
understanding what has changed
naming what wants to emerge
reshaping your story in a way that feels honest
creating a direction that matches who you’re becoming

I bring together narrative strategy, identity work, deep listening, and more than a decade in design, media, marketing, in corporate enviroments and organisational transformation.
Not as separate skills, but as one cohesive way of seeing people.

Where others see confusion, I see pattern.
Where others see chaos, I see a story forming.
Where others rush, I help people connect with the ground.

A person with red hair and a backpack walking on a sandy beach with turquoise water, surrounded by green mountains and a clear blue sky.

A rural mountain road with a speed limit sign of 35 mph, surrounded by green trees and hills, with a white vehicle driving away in the distance.

People come to me because I bring structure to inner transformation

I’m not a coach.
I’m not a therapist.
I’m not a branding consultant in the traditional sense.

My work is more quiet. Deeper. More grounded.

It doesn’t start with what you want to achieve.
It starts with who you are, and who you’re becoming.

People come to me because:

I see what they can’t yet name
I listen in a way that makes them hear themselves
I bring process and structure to inner change
I make complexity feel simple
I hold a space that feels safe, intelligent, and relieving
I help them take their truth into the real world, with courage and clarity

I don’t offer formulas.
I offer frameworks.
I don’t tell people who to become.
I help them recognise the part of themselves they’ve been moving toward all along.

Why I Do This Work

For years, I worked in digital design, media, broadcasting, and strategy for clients like Microsoft, Boeing, Penguin RandomHouse, Nike and TV 2, in both Seattle and Copenhagen.
I built disciplines, crafted narratives, guided transformations, and helped organisations articulate who they were becoming.

But what always stayed with me wasn’t the projects.
It was the people.
The moments behind the scenes when someone admitted:

“I don’t feel like myself anymore.”
“I’ve outgrown this.”
“Something in me is changing.”
“I don’t know who I am in this chapter.”.

I know those moments intimately — not just from others, but from my own life.
Returning to work after becoming a mother.
Finding my voice again.
Leaving roles that didn’t fit.
Reinventing myself in new countries, new industries, new identities.
Losing the version of myself I knew, and slowly building a deeper one.

My work is born from those experiences.
And from a belief that clarity is one of the most powerful gifts we can give each other

A young woman with reddish hair and bangs, sitting on a beige stool, holding a coffee mug, smiling softly at the camera. She is wearing a dark, possibly navy, top with decorative embellishments. Behind her is a white wall with a teal-framed mirror reflecting part of a room with green plants, and to her left is a window with beige curtains.

A few guiding principles…

I believe that identity isn’t fixed: it’s seasonal.
I believe you can’t lead others if you’re disconnected from yourself.
I believe most people are not lost, just unspoken.
I believe your voice becomes stronger the moment it becomes truer.
I believe slowness is not inefficiency. It’s wisdom.
I believe clarity is leadership.
And I believe that when you understand who you are, everything else becomes simpler.

A woman with glasses holding a microphone and speaking in front of an audience, seated on a brown chair. Several people are listening, some holding drinks, inside a room with wooden flooring.

The conversation is the work

I believe a single good conversation can be life-changing.
Not because someone gives you the perfect advice, but because something true is finally spoken — heard — witnessed.
Clarity often arrives in the moment we feel seen, and even more in the moment we hear ourselves say what we didn’t know we knew.

For me, the conversation is not a tool.
It is the work.
A space where identity reorganises itself, where stories shift, where people land in themselves again.

If you’re here…

It usually means something in you is shifting.
You feel the pull of a new chapter.
You want clarity, confidence, direction — but not the loud kind.
The grounded kind.
The human kind.
The kind that lets you move through the world with integrity and steadiness.

I work with people in the moments where everything is shifting

That shift can be an internal one, revlving around one’s identity or professional form, or an organizational one between leadership, teams or the market. It can be almost hard to pin down, but surely felt.

Those seasons where the old story no longer fits, and the new one hasn’t fully formed.
Where identity are unclear, certainty dissolves, and a deeper truth begins to knock.

For most of my life, I’ve been the person others come to in those moments.
Not for quick fixes or motivational talk, but for clarity.
For calm.
For the kind of grounded, honest conversation that helps them hear themselves again.

My work lives in the intersection of identity, story, self development, presence, and the changing nature of work.
I help people return to themselves, and move forward from a place that feels steady, coherent, and true.

What I Actually Do

I guide individuals through the inner shifts that shape their outer lives.
Sometimes it’s finding your voice as a leader, professional or founder.
Sometimes it’s untangling the discomfort that shows up when you or your whole team have outgrown who you’ve been.

Whether I’m working with a single person or a team, the issue is that someone is simply trying to feel like themselves again, and that’s why the work is the same:

slowing down enough to listen

understanding what has changed

naming what wants to emerge

reshaping your story in a way that feels honest

creating a direction that matches who you’re becoming

I bring together narrative strategy, identity work, deep listening, and more than a decade in design, media, marketing, in corporate enviroments and organisational transformation.
Not as separate skills, but as one cohesive way of seeing people.

Where others see confusion, I see pattern.
Where others see chaos, I see a story forming.
Where others rush, I help people connect with the ground.